How a beer made from recycled wastewater just outsold Corona and Stella Artois (Inc.)
“We’re not a beer company,” Tartakovsky told Inc. “We’re a water technology company that has found in beer a really amazing vehicle to tell the water story.”
While Epic Cleantec’s recycled water already meets rigorous safety standards, people still felt an instinctive discomfort looking at a glass of it. But putting that same water in a well-branded beer can make that discomfort disappear.
