Craft beer shows off recycled-water origins (Packaging Digest)
“A pioneer in onsite water reuse for real estate, Epic brought its sustainability technology to store shelves in partnership with Devil’s Canyon Brewing Co. The result: Shower Hour IPA and Laundry Club Kölsch — two craft beers made with highly purified recycled water sourced from buildings equipped with Epic’s advanced purification systems.
As both a sustainability story and a packaging conversation starter, these craft beers show how a visionary mindset and unconventional design can turn even the most unexpected ingredients into a compelling story on shelf.”
